Visitors to Singapore will have the opportunity to view the latest virtual “art” gallery — Martell AiR Gallery (MAG) — created by cognac house Martell.
To celebrate its 300th anniversary in Singapore and the nation’s 50 Golden Jubilee, Martell has developed a mobile application accessible through “Martell AiR Gallery” for visitors to the Marina Bay area who has a smartphone.
Martell AiR Gallery’s current exhibition, Zoe – The Art of the Alchemist, offers 15 new works by 15 local artists.
Curated by Martell’s art ambassador Kelley Cheng, an entrepreneur associated with The Press Room, the
15 “artists” were selected from various fields. They are writer Amanda Lee Koe; artists Angie Seah, Brenda Tan, Debbie Ding, Justin Lee, Michael Lee, Yeo Shih Yun, Ben Pua; illustrators Anngee neo and Mindflyer; multi-media artists Rowell Tan, Sarah Choo, filmmaker Kirsten Tan and architects Lennard Ong and Voon Wong.
The artworks will be exhibited against Singapore landmarks around the Marina Bay area and can only be experienced through the MAG application. The application can be downloaded on mobile devices, allowing public to access it freely, view and interact with the artworks.
The MAG platform serves as a permanent open-air gallery, offering an innovative approach to experience and appreciate art in Singapore. It is available for free download on iTunes and Google Play Store from Oct 22.
The Martell AiR Gallery is best experienced at night.
How it works:
Step 1: Download Martell AiR Gallery (MAG) on iTunes or Google Play Store
Step 2: Head down to the Marina Bay area
Step 3: Open MAG to locate and get directions to the artworks
Step 4: View the artworks
The interactive app will display virtual artworks as part of the Marina Bay landscape and serves as a permanent open-air exhibition.
Cheng is the Singapore Architect magazine editor-in-chief and a creative director of her own publishing and design consultancy, The Press Room. She owns two F&B outlets 15 minutes and Night & Day and an art gallery under the Night & Day label.
With 12 years of experience in the publishing industry, Cheng started her own publishing firm at 27 and founded the multiple award-winning design magazine ish,which ran until 2009.
Cheng is a graduate from the National University of Singapore’s School of Architecture,
She teaches visual communication at Nanyang Technological University and sits on the advisory panels for educational and design institutions, namely, Singapore Polytechnic’s School of Design, La Salle Degree Validation Panel, Singapore Furniture Industry Council and the Design Development Committee.
She has curated various art exhibitions, sat on judging panels for local and international design competitions including Red Dot Awards, Nagoya-Do!, Design for Asia and the Creative Circle awards.