Market Talk: Trends in the Global Private Art Museum Landscape ​

Market Talk: Trends in the Global Private Art Museum Landscape is a chat session conducted by The Culture Story director Ning Chong with art industry expert Christoph Noe.

Noe will provide insights on successful structures and trends of private museums both in Asia and China, and the winning formula for successful ART x Lifestyle Brand collaborations. 

Noe worked as a management consultant on strategy projects for a multinational corporation between Munich, Berlin, Shanghai and Beijing. In 2005, Christoph switched industries and began engaging in the Chinese contemporary art scene, and founded The Ministry of Art. 

Specializing in Chinese artists of the post-70s and 80s generation, he has organised a number of international exhibitions and edited various books, including Young Chinese Artists, Hong Kong Artists, and Buy What You Like. Most recently he edited a catalogue raisonné for Liu Ye; the first publication of this kind for a Chinese contemporary artist.

Noe also advises a number of international lifestyle brands including Rolls-Royce and Hugo Boss on their art engagement strategy in Greater China. For Hugo Boss, he helped to set up the biennial, Hugo Boss Asia Art Award, in cooperation with the Shanghai-based Rockbund Art Museum. Christoph has lectured on Chinese contemporary art and the global art market, among others at Angewandte University, Vienna.

In 2013, he co-founded Larry's List, the leading art market knowledge company providing data, research and access to contemporary art collectors.
 
Noe is also the publisher of Art Collector Report (2015), regarded as the most comprehensive study on contemporary art collectors worldwide. He also published, Private Museum Report (2016), a global overview on privately founded contemporary art museums.

The Culture Story is an art consultancy with its own gallery space in Singapore. It aspires to redefine the art salon for the 21st century, a place where curious patrons, connoisseurs and enthusiasts can discover and discuss new artists and collect their works.